BENEFITS OF A RESPONSIVE WEB DESIGN

There has been a tremendous increase in the usage of mobile phones and more than ever, people now prefer to access the internet through their smartphones, tablets and any other mobile devices. This act has now led to several businesses thinking of a way to use mobile devices to expand their customer reach. Responsive web design is a term that was first used by Ethan Marcotte, a web designer in 2010 and it means designing a website that can be viewed easily on mobile devices. Ever since 2010, responsive web designing has become the major sales strategy most online businesses are employing to reach out to a larger number of audience. Online businesses need to upgrade their web designs constantly so that it can be viewed easily on mobile devices. If a website was built to be viewed specifically on a desktop computer, it then becomes impossible for it to be properly viewed on a mobile device. Therefore it is necessary for businesses to make several changes on a regular basis because whether they like it or not, the web has gone mobile. A Responsive web design benefits SEO in so many ways and since the sole aim of an online business is to be found at the top 10 in search engine results, it then becomes a necessity to make your website mobile to get more visitors to your site. Some of the benefits of Responsive Web design to SEO include:

It improves the Local SEO Ranking of a Site
If your business is targeting local keywords, then Responsive web design will help you to increase local visibility for your website. A large number of people are searching for local business directions on a daily basis and so a Responsive web design will make search engines know that your website deserves to be among the top results in search engine. However, if your webpage is not mobile friendly, your site will have poor user experience which will lead to a higher bounce rate and this will affect your search engine position in a negative way.

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